@christined Yes certainly is brown! I have very white skin, so I can only use certain products that have a really brown colour so I dont look ridiculous. They have a medium and dark variety you can choose from.
Also with the instant, you can pop it on, wait for it to dry then pop more on again, and keep building the colour until your happy.
I dont tan anymore, because I have learnt just to embrace my white skin lol. My partner hates the smell of coconut and tan as well. Definitely saves me time getting ready to go out now!