@christined I wonder why there is a lack of awareness? Being unaware doesn’t make sense to me. I was unaware, years ago, until I first saw a brand marketed as cruelty free - CF - This motivated me to research brands. I would just google - “ is xxxx brand cruelty free? “ - and the brands which I was using, at the time, weren’t cruelty free. I guess it’s safe to say that cruelty free brands, 95% of the time, are marketed as CF, so the brands that aren’t marketed as CF, usually aren’t CF. Now that there’s so much information clearly on display, throughout the internet - brands advertising, social media, Instagram, Pinterest, blogs and cruelty free lists on websites - I wonder why it is that people STILL choose to use non CF brands… knowing that non CF brands perform or allow 3rd parties ( e.g. their ingredients’ suppliers and/or to sell their products in physical stores in mainland China ) to perform cruel tests on animals… quite disheartening.
What’s also disheartening, is the fact that some CF brands try to hide the fact that they choose to sell in mainland China ( e.g. Avon and Jurlique ).